Executive Summary
A culturally authentic, AI-driven approach to gender awareness storytelling.
WAED INTEGRATED AGENCY is pleased to submit this proposal to Leaders International (LI) for the production of four (4) highly engaging, culturally authentic, AI-generated gender awareness videos.
We thoroughly understand the objectives of the Skills4Work II project. The primary goal of these videos is to address the systemic challenges and barriers women face in the Jordanian workplace, advocating for gender equality, equity, inclusion, equal opportunities, and women's empowerment, while actively dismantling gender stereotypes.
Adopting a human rights-based approach, WAED will utilize cutting-edge AI video, image, and voice generation tools to create a realistic and consistent main female character, placed in relatable, everyday professional settings across Jordan — with attire, interactions and dialects meticulously tailored and natural.
Agency Profile & Qualifications
Sample of Our Work
A short reel demonstrating our production quality and creative execution.
About WAED Integrated Agency
A consultative laboratory where brands come to be redesigned for the next decade. Our mission is to enhance brand visibility and drive growth using data-driven insights — with customised strategies built around each brand's unique needs and goals.
Events & Experiences
Concerts, Conferences, Festivals, Weddings, Corporate & Private Events
Marketing & Advertising
Branding, Brand Strategy, Marketing Campaigns, Media Planning, Social Media Management, Digital Advertising
Media Production
Commercials, Photography, Videography, Social Content, Creative Campaign Production
AI Media & Creative Technology
AI Video Production, AI Advertising, AI Visual Content, Digital Characters, Creative AI Experiences
WAEDIA.COM · Amman, Jordan
Technical Approach & Methodology
Creative Concept & Scripting
Oct 7 – Oct 12
- Develop four distinct storylines aligned with LI's gender-equity themes.
- Write natural, conversational Arabic dialogue in the local Jordanian dialect.
- Deliver detailed storyboards for LI review and approval.
AI Asset & Character Generation
Oct 13 – Oct 18
- Design and lock in one realistic, consistent main female protagonist.
- Generate realistic Jordanian workplace environments and supporting characters.
- Produce a natural, expressive Jordanian Arabic voiceover.
AI Animation & Lip Synchronization
Oct 19 – Oct 24
- Animate fluid body movement, camera sweeps and natural facial expression.
- Precisely map Arabic audio to mouth movements for flawless lip-sync.
- Submit Draft 1 of all four videos to LI.
Post-Production & Formatting
Oct 25 – Oct 29
- Sound design with royalty-free music and ambient effects.
- English subtitling, LI / RDPP III / Embassy of Denmark branding.
- Export final HD MP4 in landscape (16:9) and vertical/Reel (9:16) formats.
Deliverables
We can deliver within 4 days once the scenario and concept are confirmed.
Work Plan & Timeline
Absolute delivery deadline: October 31, 2026.
| Phase | Key Tasks & Milestones | Target |
|---|---|---|
| Phase 1 | Kick-off meeting. Delivery of 4 concepts, storyboards, and Arabic scripts. Approval by LI. | Oct 7 – Oct 12 |
| Phase 2 | Generation of the consistent AI main character, environments, and Arabic voiceovers. | Oct 13 – Oct 18 |
| Phase 3 | AI animation, lip-synchronization, and initial video editing. Submission of Draft 1 to LI. | Oct 19 – Oct 24 |
| Phase 4 | Incorporation of LI feedback, final sound mixing, subtitling, and formatting. | Oct 25 – Oct 29 |
| Final Handover | Delivery of Final HD videos (Horizontal & Vertical) and all source files. | October 31, 2026 |
Financial Proposal
Currency: JOD (Jordanian Dinar) · Valid 90 days from October 5, 2026
| # | Description | Qty | Unit (JOD) | Total (JOD) |
|---|---|---|---|---|
| 1 | Pre-Production: concepts, storyboarding, cultural contextualization & Arabic scripts. | 4 | 375 | 1,500 |
| 2 | AI Generation & Voiceover: consistent protagonist, supporting characters, environments & Jordanian Arabic voice. | 1 | 1,000 | 1,000 |
| 3 | AI Animation & Motion: animation, lip-sync, rendering. | 4 | 650 | 2,600 |
| 4 | Post-Production: editing, sound design, SFX/music, English subtitles, branding & horizontal/vertical formatting. | 4 | 600 | 2,400 |
| Sub-Total | 7,500 | |||
| VAT (16%) | 1,200 | |||
| GRAND TOTAL | 8,700 JOD | |||
Terms & Compliance
We look forward to the opportunity to support Leaders International in advancing gender equity and empowering women in the Jordanian workforce through cutting-edge, culturally resonant storytelling.